Ask roofing contractors, consultants and designers how long EPDM membranes last, and you’ll get remarkably consistent answers that align closely with four decades of scientific research. In 2025, the EPDM Roofing Association conducted a comprehensive EPDM membrane service life survey… Read More
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ERA at IRE: Education, Engagement, and Industry Connection
The International Roofing Expo (IRE) once again delivered a strong mix of education, networking, and industry dialogue, with more than 45 educational sessions across nine tracks covering topics ranging from general business strategy and workplace safety to single-ply systems, EPDM… Read More
Research Recap: Green and Cool Roofs to Mitigate Urban Heat Island Effects in the Chicago Metropolitan Area (aka the Notre Dame study)
Study Overview The 2016 study Green and Cool Roofs to Mitigate Urban Heat Island Effects in the Chicago Metropolitan Area evaluated how widespread adoption of green and cool roofs influences urban climate dynamics beyond surface temperature. Conducted by researchers at… Read More
Research Recap: Interaction of Urban Heat Islands and Heat Waves Under Current and Future Climate Conditions and Their Mitigation Using Green and Cool Roofs
Study Overview The 2019 study Interaction of Urban Heat Islands and Heat Waves Under Current and Future Climate Conditions and Their Mitigation Using Green and Cool Roofs evaluated rooftop mitigation strategies in two distinct urban climates, New York City and… Read More
Holistic Roof System Design and Sustainable Roofing Assemblies (formerly known as black roofs vs white roofs)
Although the discussion over roof color has shifted toward holistic roof system design and sustainable assemblies, the older “black vs. white” framing still shapes policy and perception. Revisiting these simplistic arguments helps explain why some stakeholders maintain this view, despite… Read More
Research Recap: Unexpected Warming from Land Radiative Management aka “the Harvard study”
Study Overview The 2024 Harvard-led study, Unexpected Warming from Land Radiative Management, examined the broader climatic effects of large-scale deployment of highly reflective surfaces, including cool roofs and pavements. Published in Geophysical Research Letters, the research used climate modeling to… Read More
Emerging Trends in EPDM Roofing
Sustainability was a pervasive theme in 2024, leading to significant progress in research dissemination, advocacy, media engagement, and sustainability initiatives—all of which continue to point EPDM as the gold standard for roofing. “While new technologies emerge in the roofing industry,… Read More
ERA Joins Roofing Industry Leaders, Advocates on Capitol Hill
The EPDM Roofing Association proudly sponsored Roofing Day in D.C., joining industry peers to advocate for critical workforce solutions, tax reforms, and sustainability initiatives directly with lawmakers, reinforcing the vital role roofing plays in building America’s future. ******************************************************************************************************************************************************************************** The EPDM… Read More
ERA Strengthens Industry Connections at 2025 IIBEC Convention
The EPDM Roofing Association highlighted its commitment to industry collaboration by attending the 2025 IIBEC Convention, connecting with peers and exploring cutting-edge topics shaping the future of roofing and building enclosures. ******************************************************************************************** The EPDM Roofing Association (ERA) actively supports the… Read More
Research Recap: Revisiting Older Roofing Research, With Context
Research Recap Research does not stop being relevant simply because it is no longer new. In building science, some studies continue to inform practice years later, while others are cited so often that their original nuance is gradually lost. Over… Read More