ERA Initiatives

ERA Announces New Service Life

569 roofing professionals and four decades of laboratory testing validate exceptional durability of properly installed EPDM systems A new survey of 569 roofing professionals combined with extensive laboratory research confirms that properly installed and maintained EPDM roofing membranes routinely deliver… Read More

EPDM Roofing Association Launches Inaugural Awards Program

The EPDM Roofing Association launched its inaugural EPDM Roofing Awards this week, and iscalling on roofers, building owners, designers, consultants, and contractors to showcase outstanding commercial EPDM roofing systems across North America. The submission portal is open through March 31. Entries are invited across… Read More

ERA at IRE: Education, Engagement, and Industry Connection

The International Roofing Expo (IRE) once again delivered a strong mix of education, networking, and industry dialogue, with more than 45 educational sessions across nine tracks covering topics ranging from general business strategy and workplace safety to single-ply systems, EPDM… Read More

Solar Ready EPDM Roofs

Presented at the International Roofing Expo in January 2026. Solar-Ready Roofs: How to Turn Roofs into Revenue As rooftop solar demand continues to grow, roofing contractors are uniquely positioned to lead these projects when they understand what solar-ready truly requires…. Read More

Technical Bulletin #104: Roof Color and Reflectivity

EPDM roofing delivers proven, science-based performance that goes beyond the outdated “black vs. white roof” debate. As modern building codes require significantly higher insulation levels, research consistently shows that insulation, not surface reflectivity, is the primary driver of energy efficiency in many U.S. climates, particularly ASHRAE Climate Zones 4–8. Multiple recent studies, including work by Harvard and ICF, find no consistent link between highly reflective white roof mandates and urban heat island reduction, while highlighting potential downsides such as increased heating demand, moisture risks, and unintended climate impacts. EPDM has a long track record of stable performance in real-world conditions where durability, insulation, and lifecycle outcomes matter most.

With an average service life of approximately 38 years, EPDM roofing systems significantly outperform many highly reflective membranes, reducing replacement frequency, embodied carbon, and total cost of ownership. EPDM offers exceptional durability, ease of repair, and compatibility with solar installations and vegetative roofs, making it a reliable foundation for long-term sustainability strategies. For building owners seeking a low-risk, resilient roofing solution backed by current research, EPDM provides consistent energy performance, avoids hidden moisture concerns, and supports long-term asset planning across a wide range of climates.

Emerging Trends in EPDM Roofing

Sustainability was a pervasive theme in 2024, leading to significant progress in research dissemination, advocacy, media engagement, and sustainability initiatives—all of which continue to point EPDM as the gold standard for roofing. “While new technologies emerge in the roofing industry,… Read More