White roof or black roof? This simple question has perplexed and even polarized segments of the construction community for much of the last decade. In 2009, then Secretary of Energy Stephen Chu tried to settle the issue by recommending that… Read More
- Cool Roofing & Energy Efficiency
- Design & Manufacturing
- Durability & Weathering
- Environmental Impact & Sustainability
- Installation & Restoration
- Longevity & Long Term Performance
- Overview & Summary Articles
- Regulations, Codes & Standards
- Resilience
- Solar
Resources
Cool Roofs in Northern Climates
The growing awareness of climate change, as well as the related issues of urban heat islands and steadily increasing energy costs, has led to a growing interest in the effectiveness of reflective, or “cool” roofing. As manufacturers of both black and… Read More
Work of Art
An EPDM roof supports the Alexander Calder mural in Grand Rapids, Michigan. Read full article.
Tried and True Approach to Cool Roofs in Cold Climates
Once again, as the temperature begins its downward slide, those of us who live in cool-to-downright-cold climates are faced with the reality that winter will soon be here. And once again, the staff and members of ERA feel the need… Read More
An Artistic EPDM Roof
At ERA, we think of every well-installed roofing system using an EPDM membrane as something of a work of art. But a roof in Grand Rapids, Michigan takes the artistic possibilities of EPDM to a whole new level. The roof… Read More
Guest Blog: White Single-Ply Roofing Membrane For Your Next Project? Not So Fast!
Today, the majority of new roofing is a white single-ply membrane, either TPO (thermoplastic polyolefin) or PVC (polyvinyl chloride). This is due mostly to new energy codes that require reflective roofing to reduce heat absorption into the structure. Over the… Read More
Cool Roof Defeat
If you haven’t had a chance to read it yet, we hope you will take a look at the article we authored in the July issue of Professional Roofing. It describes the coalition that ERA built, along with the Colorado… Read More
Resiliency and the Future of Roofing
At ERA, we consider it an important part of our job to keep our eye on emerging issues that could impact the roofing business, and its customers. Recently, we’ve noticed that resiliency is getting a lot of attention – from… Read More
The Evolution of EPDM Roofing Technology
Roofing Contractor magazine has published a story highlighting the evolution of EPDM roofing from its introduction in the 1960s. “First introduced in 1962, EPDM single-ply roofing membranes became increasingly popular in the 1970s as the Middle East oil embargo drove… Read More
The Building Industry Is Working to Reduce Long-term Costs and Limit Disruptions of Extreme Events
ERA Executive Director Jared Blum has written an article published by Roofing magazine that discusses the importance of resiliency – the ability to prepare for and adapt to changing conditions and to withstand and recover rapidly from deliberate attacks, accidents,… Read More


