Cool Roofing More Than a Black and White Debate Urban Heat Island Effect Trumping Insulation Argument

Energy efficiency is likely to be a simmering issue as August’s massive power outage promises to spark widespread debate over enacting an updated national energy policy. And while reflective, cool roofing surfaces remain a hot trend-especially in warm-weather climates-the goal of conserving structural cooling costs seems shrouded in shades of gray as the country strives for viable energy-use solutions.