Cool Roofing Doesn’t Always Mean Reflective Roofing

For the past decade, reflective roofing materials have stolen the headlines in terms of energy-efficient roofing. Organizations such as the Cool Roof Rating Council (CRRC) and the U.S. Department of Energy and its ENERGY STAR program have been diligent in their efforts to promote the benefits that a reflective roof system provides, which are primarily reduced rooftop temperatures and subsequent reductions in air conditioning usage.